The SAGE handbook of public relations /

The SAGE handbook of public relations / edited by Robert L. Heath. - Thousand Oaks : SAGE Publications, 2010. - xvii, 773 p. : ill. ; 27 cm.

Rev. ed. of: Hand book of public relations. c2001.

Includes bibliographical references and indexes.

Mind, self and society -- The practice of public relations as change management -- Public relations as globalicity.

9781412977807


Public relations.
Public relations--Handbooks, manuals, etc.

HD59.S24 2010

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.