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Services Marketing: People,technology,strategy/

Lovelock,Christopher & Wirtz Jochen

Services Marketing: People,technology,strategy/ Christopher, Lovelock. - Boston; Pearson: 2011 - 648p: ill,;

Includes Index and glossary

Subjects--Topical Terms:
Services Marketing

LC Class. No.: HD 9980.5 L68 2011

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