The Boston Consulting Group on strategy /

The Boston Consulting Group on strategy / On strategy edited by Carl W. Stern and Michael S. Deimler. - 2nd ed. - Hoboken, N.J. : John Wiley & Sons, c2006. - xvii, 413 p. : ill. ; 24 cm.

Revised ed. of: Perspectives on strategy: from the Boston Consulting Group / edited by Carl W. Stern and George Stalk, Jr. "Classic concepts and new perspectives, cash cows, experience curves, time-based competition, richness and reach, and other BCG ideas"--Jacket.

Includes bibliographical references and index.

The nature of business strategy -- The development of business strategy -- The practice of business strategy -- Business thinking -- Social commentary.

0471757225 (alk. paper) 9780471757221

2006296739


Boston Consulting Group.


Strategic planning.
Competition.

HD30.28 .B677 2006

658.4/012

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